Absolut vodka gay

Marketing the Rainbow. Absolut, the Swedish vodka brand known for its iconic bottle advertising, is marking 30 years of ads targeting the gay community with -- what else? Tens of thousands of people around the world collect Absolut ads. Back in , before they even started looking for an American distributor, they decided to develop a bottle that would show the world that Absolut stood for something different.

It is a question of freedom. Based on their own research, they established that this group could be considered trendsetters, and they wanted to use this trendy demographic to reach a wider audience. Warhol, who was enthralled by the artfulness of the bottle, was happy to oblige.

We do not believe in labels and prejudice. A number of art directors and copywriters added to the campaign in the early years. The Absolut advertising and marketing campaign has won over awards over the years. Absolut Rainbow is a symbol and celebration of our long and strong support to the LGBTQ+ community.

Since , over USD 31 million has been spent on marketing to the LGBT community, in print advertisements — but most notably in sponsoring public and private events and the presence in many Pride parades. Much of Absolut's fame is due to its long-running advertising campaign, created by advertising agency TBWA, based on this distinctive bottle shape.

He became enormously wealthy, and lived like the king he was. In , when Lars Olsson Smith was fourteen, he already controlled one-third of all the vodka sold in this traditional vodka-producing country. Absolut is a Swedish brand, created in Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, and is marketed in countries.

We believe in continuity — combined with variety. All during a time when it was still considered controversial to collaborate with the LGBTQ+ movement. He was soon followed by Keith Haring, Kenny Scharf and other well-known artists. The bottle has been the centerpiece in all those advertisements and is very well known, almost an icon.

Absolut was introduced in the USA in The aim was high: the American market was not only the biggest in the Western world, but also the most competitive. The American market. LEADING WITH PRIDE HISTORY In , Absolut was the first brand to advertise in LGBTQ+ magazines, such as The Interview and The Advocate.

They won over awards with the bottle campaign. The original idea for the campaign came from South African art director Geoff Hayes who reported that the idea for the first Absolut ad, Absolut Perfection, came to him in the bathtub. We believe in diversity and individuality.

Having started around with photographer Steven Bronstein, and with more than 1, ads, the ad campaign is reportedly the longest running ever. With an intense interest in quality, Lars Olsson Smith couldn't stand lesser products and was known to organize boycotts against any outlet distributing what he considered inferior vodka.

The LGBT market. After the first bottle was sold in Boston, New York was next. And now, 25 years later, Absolut is a household name in quite a few parts of the world. The Absolut Vodka pride bottle from the Sweden-based brand is decked out in the colours of the Pride flag and is described as “clean and elegant, with touches of peppery grains and vanilla pod.” Absolut Rainbow is a collaboration with artist and activist Gilbert Baker, who was the designer of the original rainbow Pride flag in Click on pictures for larger image.

-- a series of ads. Ads were placed in The Advocate and After Dark. We do develop both campaign sites, blogs, interactive banners, social media components, Facebook applications etc. Some people appreciate quality more than others.